Social media strategy varies for every business, large or small. Some hire consultants or social media managers, while others train their current employees to handle the social load.

Whatever the technique, the goal is to find a social media rock star for the company, and get the entire team on board with the company’s goals.

This infographic by Mindflash, designed by Column Five, examines tips and tricks on how to properly train your employees to handle your company’s social media empire.



Kelsey Cox is a content strategist and PR manager at Column Five Media, an infographic and data visualization company in Newport Beach, Calif. Contact her at kcox@columnfivemedia.com.