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The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
5/22/2013 1:53:59 PM
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
5/21/2013 1:52:40 PM
Passive support on social networks—a.k.a. 'slacktivism'—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need.
5/10/2013 1:56:57 PM
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
5/9/2013 1:49:47 PM
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency. (No kidding—these are smart ideas.)
5/7/2013 1:48:00 PM
It’s an ongoing scenario: One technology emerges just as another complicates your workday. Here are some software helpers to make the circle a tad less vicious.
5/2/2013 1:46:34 PM
The rules for sending emails to people using mobile devices are different from those accessing them on desktop computers.
4/18/2013 1:56:14 PM
There’s an entire website dedicated to real-time marketing fails—and it’s only a burgeoning field. Here’s how to make sure you don’t make the site.
4/4/2013 1:58:59 PM
The Clorox Lounge offers moms a few minutes of sanctuary with giveaways, contests, coupons, and comic relief.
3/18/2013 1:54:30 PM
‘Milk’s favorite cookie’ might be up there in age, but it’s in its marketing prime. Just look at all the love Oreo got from its peers on Wednesday.
3/7/2013 2:57:22 PM
Don't risk negative information appearing in Google searches for you or your brand. These tools have you covered.
3/1/2013 2:56:33 PM
A number of brands flooded Twitter with messages related to the Academy Awards last night—some of those tweets rubbed consumers the wrong way.
2/26/2013 2:49:19 PM
That marks an increase from three months ago.
2/22/2013 2:52:07 PM
People assume people don’t want to consume lengthy stories and videos on the Internet, but this a false assumption, according to the author.
2/20/2013 2:48:32 PM
Hitting publish on a blog post or article doesn’t end there. You need to promote it. Here are specific examples of how to promote your stories on Twitter.
2/18/2013 2:58:03 PM