The Public Relations Society of America and the Dartmouth Tuck School of Business have teamed up for a pilot program that will teach PR courses at four yet-to-be-named business schools, along with Tuck.
The courses will be available in 2012. The aim is to take the program nationwide by 2013. Bloomberg Businessweek
interviewed Paul Argenti, communications professor at the Tuck School and author of the textbook “Corporate Communications.” He is developing the curriculum for the program.
This infographic from PRSA—spotted on PRNewser
—offers more details on the program: