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Urban Outfitters is ‘2 Legit 2 Mitt’

By Alan Pearcy | Posted: June 1, 2012
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

I suppose every dog does have its day, and today that dog is Urban Outfitters. No stranger to #TheDailySpin, the retailer is usually in the hot seat for something it’s done wrong—say, offending the Irish or LGBT communities. But today, the store is championed for its new Mitt Romney gear, particularly its MC Hammer inspired “2 Legit 2 Mitt” T-shirt. Buy your very own online here.

[Read: New Romney app misspells ‘America,’ goes viral]

Something I want management to buy for the men’s restroom in our office: The Guitar Pee, and yes, it’s exactly what you might imagine. Watch the below clip for a demonstration of the amplified urinal that would leave even the makers of your Fender Strat jealous:



Of course, graphic tees and musical toilets are the kind of gimmicks that will only get a company so far in the marketing industry. Perhaps that’s why won’t you find them listed as one of Forbes’ suggested eight keys to successful branding.

Puff Daddy Puff Puffy P. Diddy Diddy Sean Combs shouldn’t need advice on how to better brand himself—or in his case, rebrand—but when it comes to knowing how to handle his son Justin’s full athletic scholarship to UCLA, it seems everyone is offering their counsel. Despite having earned the merit-based scholarship, many feel it would be unjust that the younger Combs keeps it given his father’s wealth.

Meanwhile, one woman is going after part of Procter & Gamble’s wealth for false advertising of its Olay Regenerist line of anti-aging products. In her class-action suit, the plaintiff alleges that the products “misrepresent the effects and purported benefits of the product.”

Those same products are probably all over the pages of Condé Nast publications, where a fresh upsurge of young readers has restored new hope for the print industry, particularly its fashion and men’s magazines.

Perhaps millenials have a few extra moments for reading magazines because they’re saving time with social media tools that help them update Facebook and Twitter accounts. OPEN Forum notes four it thinks that you should know of, too.

A restaurant in Brooklyn should’ve taken a lesson in social media etiquette before it posted (and quickly deleted) an image on its Facebook and Twitter accounts of its new dish clearly inspired by recent news of the homeless man whose was face was severely eaten by a vicious (and naked) attacker. On Facebook, the picture of the so-called “Miami Open-Face with Smoked Bath Salts” was accompanied by copy reading: “Too Soon? Scary news sucks. This doesn’t.” Actually, it does.