Results for Articles:
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
8/27/2014 1:52:09 PM
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
8/13/2014 1:45:26 PM
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
8/4/2014 1:51:37 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Content doesn't just have to be blogs. It doesn't even have to be only writing. Try these avenues, too.
7/22/2014 1:59:55 PM
The head of Edelman PR said that public relations trumps marketing in several areas, including relationship building and reputation management.
7/17/2014 1:52:15 PM
Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success.
7/2/2014 1:51:49 PM
The newest version of the iconic doll was 'created in hopes of inspiring girls to dream bigger,' according to the company, which has partnered with women-in-business organizations on it.
6/24/2014 1:47:25 PM
Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.
6/23/2014 1:46:07 PM
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
6/20/2014 1:51:31 PM
Odds are Facebook isn’t going away any time soon, so determining whether you should pay to get your brand’s posts in front of people takes some serious thought.
6/16/2014 1:49:12 PM
It rhymes with ‘crikey,’ not ‘bike,’ and it’s just one of many brands whose names people have trouble pronouncing.
6/9/2014 1:47:09 PM
The experience of being a client helped one former agency owner turned software startup boss to gain a different perspective.
5/28/2014 1:52:22 PM
It certainly isn’t illegal to pay a blogger to endorse a new product, but you should be aware of the regulations that come along with a sponsorship.
5/27/2014 1:52:14 PM
If you’ve been hearing about ‘snackable’ content and want to do it yourself, here are some ways to make it happen.
5/22/2014 1:51:01 PM