Results for Articles:
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/10/2014 1:59:56 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
If you craft a personalized video response to answer a customer’s question—particularly if it’s a fairly common question—that video will almost certainly get shared.
3/4/2014 2:51:43 PM
In honor of Typography Day, one visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.
3/3/2014 2:47:24 PM
A survey of creative professionals in the South Pacific found that a downward trend in 2013 should turn around.
3/3/2014 2:46:48 PM
If you’re looking for a way to see how well-optimized for search engines your website is, these free tools could be just the thing you need.
2/28/2014 2:49:37 PM
Small-business owners often feel they don’t have many public relations options because they don’t have much of a PR budget, if any. But there are ways to stretch those limited dollars.
2/7/2014 2:51:29 PM
There's an avalanche of brand-produced content out there, and a lot of it is crap. It's the PR pro's obligation to head it off to maintain (if not strengthen) good relationships with journalists.
2/5/2014 2:51:58 PM
To ensure that travelers pay attention, the airline has called in the some big hair and some retro pop stars.
1/31/2014 2:49:25 PM
In 1982, the "father of advertising" wrote a memo to his employees about how to write well. His advice in that memo is relevant today.
1/29/2014 2:51:20 PM
Firms often see RFPs as fishing expeditions for ideas, ways to needle a client’s current agency, or outright insults. They don’t often put a lot of work into them. Get to know the prospective agency instead.
1/27/2014 2:49:03 PM
Almost all of Interbrand’s top 100 brands tweet regularly, but they’re not really engaging with people, according to Simply Measured.
1/24/2014 2:51:24 PM
Wishing you happy holidays, we share a word about our year-end coverage.
12/24/2013 5:00:06 AM
Toronto creative agency Open created a 90-second ode to a profession that ‘took deodorant users and made a real community of people that use the same deodorant.’
12/18/2013 2:51:02 PM