PR Daily can’t cover or aggregate every story on the Web that’s related to public relations. Here, we give you five stories that appeared elsewhere that are worth bookmarking and reading.

Gawker Media founder reveals the future of Internet marketing. If you read one thing today/this weekend, make sure it’s this memo from Nick Denton, the man who founded Gawker Media. In the memo (which appears on JimRomenesko.com), Denton explains how Gawker will make money in the future. It’s not with traditional advertising, but with branded content and events. “In two years, our primary offering to marketers will be our discussion platform,” Denton writes. “Expanding on our existing sponsored post program, Ray’s team [Ray Wert is the head of Gawker’s new content department within sales] will recruit and identify a client’s spokespeople and advocates, advise them on Web etiquette and language, and help make their most persuasive case.” Where Gawker goes, so too does the rest of the Web. Pay attention. Read the memo here.

4 tools to enhance brand engagement on Facebook. You can chuck a virtual stone on the Internet and probably hit an advice column or tip sheet on strategies or tactics to engage Facebook fans. (Hell, you could chuck that stone on PR Daily and probably hit one.) A story about tools for building engagement is slightly less common. This week, Mashable shared four such tools that are worth checking out if you’re a community manager or otherwise charged with running your company or client’s Facebook page. Read the story here.

The professional life with Edelman’s Dave Fleet. FreshGigs.ca is a Canadian blog about some of the nation’s top professionals, particularly those in the communications and marketing field. This week, the site interviewed Dave Fleet, vice president of digital at Edelman Toronto. The interview covers a range of topics, from what Fleet’s typical day looks like to the number of books he reads each year. Read the full story here.

How McDonald’s came back bigger than ever. Remember when McDonald’s was briefly embroiled in a Twitter firestorm over a failed hashtag campaign? (If not, read about it here.) The New York Times Magazine used that scenario as the opening anecdote for a story about McDonald’s PR efforts in the face of a growing legion of critics. Read the full story here.

PR pro’s confession: ‘I have pitched utter, complete crap.’ You can probably relate to the admission in this story that turned up on PR Daily’s sister site Ragan.com and on the blog PR in Pink. The author Krista Giuffi candidly states: “I have pitched crap to the media. That's right. I've pitched utter, complete crap that no one with a news hole the size of the front page would cover.” Her confession leads to an ethical quandary: What’s a PR professional to do when the client demands a pitch, but you know it’s going to be a waste of a reporter’s time? “PR folks still have to make a living,” she writes, “but where do we draw the line?” Read the full story here.

Did you spot a story that PR Daily readers should check out? Let us know in the comments.

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