Results for Articles:
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/21/2013 1:58:10 PM
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
5/21/2013 1:57:43 PM
The ‘ironic, downscale chic’ choice of hipsters, PBR has led the way as domestic brews see hikes in popularity—and consumer cost—at taverns and restaurants.
5/21/2013 1:55:21 PM
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
5/21/2013 1:52:40 PM
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
5/21/2013 1:51:39 PM
The verse, which a chaplain wrote about keeping the fun in youth baseball, got a big boost on Facebook and now graces Little League fields nationwide, with help from Farmers Insurance.
5/20/2013 1:51:59 PM
Drive results from visual content with the help of this June 6 webinar.
5/20/2013 1:50:30 PM
Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.
5/20/2013 1:45:00 PM
Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…
5/17/2013 1:54:04 PM
The NBC comedy series may be drawing to a close this week, but there’s no doubt it’s going to leave a lasting impression. ‘That’s what she said.’
5/17/2013 1:51:18 PM
Read this, because the free secret you’ll find here instantly delivers value.
5/17/2013 1:48:17 PM
The CEO’s assertion that only ‘cool kids’ should wear Abercrombie and Fitch togs, as well as reports that A&F burned damaged items rather than clothe the needy, spurred Greg Karber to make a point—and a video.
5/17/2013 1:47:26 PM
After comedian Michael Ian Black tweeted about the beer brand’s new app, fans asked about the uncharacteristic tweet, and he answered honestly: Dos Equis paid him thousands.
5/17/2013 1:45:40 PM
You needn’t master ‘up dog’ or ‘humble warrior’ to represent your brand well. Clear your mind, grow from within, and be kind. Namaste .
5/16/2013 1:53:26 PM
The brand took a blockbuster meme that just happened to involve cereal and the hot actor and made it into a viral marketing campaign.
5/16/2013 1:51:25 PM