On a near daily basis, we share an infographic. However, on some occasions, there are so many worthwhile infographics on the Web that one just isn’t enough.

So, here are three:

Why do people follow brands online?

People love to get deals—or at least they love to think they’re getting a deal.

That’s the driving force behind the decision by many social media users to follow a particular brand on Twitter and Facebook.

For this and several other revelations about the wonders of brand following in social spaces, check out this infographic from Razorfish, Econsultancy, and Social Media Today:



(via Ragan.com)

The Fail Trail: Understanding the impact of a social media PR Crisis

The folks at Alterian created an infographic that exposes the effect of a PR crisis on three brands: Nestle, Domino’s, and United Airlines.

Following PR crises faced by each of these brands, positive sentiment dropped sharply—as much as 36 percent in Nestle’s case.

The infographic also documents these brands’ road to recovery:



Expert advice from today’s CMOs

The third infographic shares nine expert tips for social media marketers.

These tips, compiled by Awareness Inc., tap a variety of social media experts. They range from the obvious (“Start with understanding your goals”) to the not-so-obvious (“Social is about passion …”).

Overall, it’s an excellent beginner’s guide and great resource for selling social up the ladder within your organization:



(via AllTwitter)