Making the rounds online on Thursday was a YouTube video billed as an “Epic. PR. Fail.” for Shell. It depicts a supposed PR event in Seattle.
Gawker picked up the video, as did Ben Smith, the highly influential editor of BuzzFeed, who shared it with his more than 80,000 Twitter followers,
commenting: “A pretty amazing PR event gone wrong.”
(He later sent a tweet indicating it was fake.)
However, a Shell spokesperson confirmed to
Grist.org’s Jess Zimmerman that the incident depicted was “not a Shell event.” Zimmerman speculated that corporate pranksters the Yes Men are behind the video.
On Friday morning, a news release indicating Shell planned to sue the people behind the fake video appears to be a hoax as well, according to a report in
Advertising Age.
Here’s the video: