The company’s PR approach to its $1.1 billion acquisition of the photo- and GIF-based blogging site is to assure users they won’t “screw it up.”

From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.

The fast food chain reaches out to mommy bloggers and others to tout its Nutrition Network and change its image—with lots of success.

The verse, which a chaplain wrote about keeping the fun in youth baseball, got a big boost on Facebook and now graces Little League fields nationwide, with help from Farmers Insurance.

When disaster hits, both the media and the public hit the Web.

Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.

What if new changes to your home were approached in the same way that the social network handles its incessant redesigns? A new video imagines how it might play out.

Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.

It's time to unmask the 'gurus' and 'ninjas,' dismantling their wayward assertions and offering some valid guidance about online marketing.

After comedian Michael Ian Black tweeted about the beer brand’s new app, fans asked about the uncharacteristic tweet, and he answered honestly: Dos Equis paid him thousands.

The brand took a blockbuster meme that just happened to involve cereal and the hot actor and made it into a viral marketing campaign.

Turner Broadcasting seeks a publicist to oversee Adult Swim, and The New York Times is puzzled about how to fill its vacancy. Plus, careers with other companies, agencies, and nonprofits.

Not sure how to get your point across? Debating whether to copy someone? Follow these tips to fix some bad habits.

The owners of a restaurant that recently appeared on ‘Kitchen Nightmares’ responded to some online critics with an astonishing stream of invective. UPDATE: Owners claim their social media accounts were hacked.

Some fold auto-retweets one upon another, like a hall of mirrors—and that’s just one trick. Is there any substance to them? The author casts a skeptical eye toward these online charlatans.