Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.

Actually, make that ‘shareable.’

Establishing yourself as a PR professional takes work. This advice might make it easier.

Huffington Post Live community manager Tim McDonald gives PR Daily the scoop on the essential skills for this burgeoning career.

A vice president at Waggener Edstrom explains a common scourge in the world of PR and social media.

And she talked about what it’s like to work in the hospitality PR space.

A public relations executive explains what companies should expect when they hire a firm to help with social media.

The practice, also known as brand journalism, is taking hold as a major trend in the PR industry. Here’s a rundown of the fundamentals.

PR Daily publisher Mark Ragan spoke with the team at ePrize on the ways brands should use Pinterest, as well as the future of branding and social media (hint: It’s all about convergence).

What does a community manager actually do? And who's the best fit at your company? Renee Alexander, senior vice president of digital and social media at MSLGROUP, fills us in.

It’s the third-most-popular social network, which means you need to at least familiarize yourself with the site’s business potential. Here’s how to start.

Finding the right talent is a challenge, says Jason Wellcome, senior vice president of digital communications at Weber Shandwick. He tells you exactly what he's looking for when hiring.

Mignon Fogarty, a.k.a. Grammar Girl, shares the top reasons people visit her website.

Three female public relations practitioners explain why women comprise roughly 70 percent of the industry.

Diane Schwartz, senior VP and group publisher for PR News, says that even though social media has changed the public relations landscape, you still need basic writing and communication skills.