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14 elements of a personality profile
7 errors even good writers miss
4 misfit PR candidates you’ll likely interview
KFC gets free buzz—from Gaza, of all places
Watch: A Facebook update in real life
3 reasons to find a new PR/social media agency
Marketing
| Craig Silverman
5 journalism habits that brands should avoid
As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
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The Workplace
| Kevin Allen
5 sources of workplace inspiration
The creative process varies by individual, but virtually everyone needs an occasional jump-start to get the innovative synapses firing. Try (or adapt) these mental sparkplugs.
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Marketing
| Kevin Allen
10 most valuable brands in the world
Apple holds its claim to the top spot in the latest rankings from BrandZ, although not all of last year’s contenders fared as well.
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The Workplace
| Laura Vanderkam
10 goals for your first 5,000 hours on the job
In the first couple of years in your just-out-of-school gig, you can bide time and eke by, or you can build a foundation for your future. Well?
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Training
| PR Daily Staff
New Ragan website offers distance-learning for communicators
No money for travel or training? We've got the solution for you and your entire comms team.
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Blogger Relations
| Matt Wilson
Ferrero backs off bid to quash ‘World Nutella Day’
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
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Marketing
| Geoff Livingston
7 challenges that marketers face
Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.
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Corporate Communications
| Arik Hanson
Emoticons for brands: The dos and don'ts
The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
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Media Relations
| Parry Headrick
Distinguishing paid, owned, earned, traded, and shared media
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
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Career
| Rachel Farrell
Music at work: Helpful or distracting?
Is the sound of silence music to your ears? Find out why tunes could boost your productivity at the office.
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Crisis Communications
| Matt Wilson
Why controversies might be good for brands—study
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
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Social Media
| Kevin Allen
5 questions brands should ask before using any social media tool
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
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Infographic
| Kevin Allen
Why marketers choose certain colors
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
Marketing
| Craig Silverman
5 journalism habits that brands should avoid
As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
Tweet
Blogger Relations
| Matt Wilson
Ferrero backs off bid to quash ‘World Nutella Day’
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
Tweet
Media Relations
| Parry Headrick
Distinguishing paid, owned, earned, traded, and shared media
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
Tweet
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