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Ferrero backs off bid to quash ‘World Nutella Day’ '
Blogger Relations   |   Matt Wilson
Ferrero backs off bid to quash ‘World Nutella Day’ The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
 
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10 most valuable brands in the world
Marketing   |   Kevin Allen
10 most valuable brands in the world
Apple holds its claim to the top spot in the latest rankings from BrandZ, although not all of last year’s contenders fared as well.
 
7 challenges that marketers face
Marketing   |   Geoff Livingston
7 challenges that marketers face
Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.
 
Emoticons for brands: The dos and don'ts
Corporate Communications   |   Arik Hanson
Emoticons for brands: The dos and don'ts
The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
 
Distinguishing paid, owned, earned, traded, and shared media
Media Relations   |   Parry Headrick
Distinguishing paid, owned, earned, traded, and shared media
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
 
Music at work: Helpful or distracting?
Career   |   Rachel Farrell
Music at work: Helpful or distracting?
Is the sound of silence music to your ears? Find out why tunes could boost your productivity at the office.
 
Why controversies might be good for brands—study
Crisis Communications   |   Matt Wilson
Why controversies might be good for brands—study
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
 
5 questions brands should ask before using any social media tool
Social Media   |   Kevin Allen
5 questions brands should ask before using any social media tool
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
 
Why marketers choose certain colors
Infographic   |   Kevin Allen
Why marketers choose certain colors
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
 
10 things you should expect in your first PR job
The PR Workplace   |   Lorra Brown
10 things you should expect in your first PR job
Big paychecks, drinks on a Tuesday night, exciting projects, a decent night’s sleep. Yeah, right. Not in the real world.
 
12 quotations to guide your online strategy
Social Media   |   Linda Coles
12 quotations to guide your online strategy
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
 
14 elements of a personality profile
Writing & Editing   |   Laura Hale Brockway
14 elements of a personality profile
Writing a bio for a guest blog post or various social media accounts may seem like a minor chore, but with so much to cover in so little space, these guidelines might help.
 
7 errors even good writers miss
Writing & Editing   |   Shanna Mallon
7 errors even good writers miss
When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!
 
Ferrero backs off bid to quash ‘World Nutella Day’ '
Blogger Relations   |   Matt Wilson
Ferrero backs off bid to quash ‘World Nutella Day’ The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
 
Distinguishing paid, owned, earned, traded, and shared media'
Media Relations   |   Parry Headrick
Distinguishing paid, owned, earned, traded, and shared media Mark these distinctions to keep them straight, and remember the handy acronym POETS.
 
12 quotations to guide your online strategy'
Social Media   |   Linda Coles
12 quotations to guide your online strategy From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
 
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