are two of the hottest social platforms of 2012.
Their success has spawned hundreds of imitations, with developers (and investors) trying to get a piece of the increasingly lucrative image-sharing pie. Thus far, we've even seen a mash up of the two in the form of the aptly titled Pinstagram
But now its time to wrap your head around the next emerging trend—video-sharing apps, which are also known as “Instagram for video.”
The big question is, which one will emerge as the superstar of the pack?
Let's meet the pack, so you can decide for yourself.
10 “Instagram for video” apps to watch
Of all the new-breed video-sharing options out there, this is the one that looks and feels the most like Instagram. It has all the features you'd expect, including Facebook Timeline integration. If celebrity interest is any indication, Viddy might become the “it” platform. For some mind-bending content, check out Britney Spears' channel
(only available on iPhone at this stage).
This is the other “hot” video-sharing app at the moment, thanks in part to the team behind another popular video-based service, Justin.tv. The “leaderboard” function shows you who has the most followers on SocialCam, which at this point is led by The Roxie a “SocialCam Rockstar.”
It’s available on iPhone and Android.
This should have been called Klipstagram or Klipterest, because it is the closest to a mash-up of Instagram and Pinterest you'll see. It’s another iPhone-only app, except you do have the ability to connect Klip with YouTube or upload directly from Kilp.com
(something that Instagram has avoided).
A combination of the first three apps profiled here, Looplr allows for simple “shoot, share, and watch” capability from your phone, supported by that familiar Pinterest-style viewing interface on the Web.
Tout is a little different from the first four; it’s more of a “Twitter for video sharing” app, enabling users to upload 15-second video status updates. Ex-NBA star Shaquille O'Neal was one of the first big names to join Tout (under the direction of Amy Jo Martin, a.k.a. Digital Royalty
, one of sports most respected digital marketing experts).
This is slightly different from the others in that it focuses on “live video broadcasting” among your social networks as opposed to recording and then posting (in a similar fashion to qik.com
Again, this one is slightly different because it started as a Web-based video-bookmarking service, but it has recently launched a mobile app to allow sharing on the move.
Social video discovery specialists
There are a few similar Web-based apps that focus more on discovery than creation, which shouldn't be overlooked.
While this is available on mobile, the most interesting element of Shufflr is the Facebook integration that sits within your profile and serves up your daily video fix based on your interest.
One of the more talked about Web apps recently, Chill borrowed some inspiration from Pinterest and made video content sharing more “personally social” than the behemoth YouTube.
This Web-based aggregator brings video content together from professional content creators such as BBC, ESPN, and the NBA. It’s hard to categorize this one, and it does feel similar to the current YouTube interface.
A version of this story first appeared on AdamVincenzini.com.