Dutch airline KLM is making a habit of clever social media campaigns.
This time, after a request from two DJs, the airline showed how responsive it was to social media users. When KLM announced a new route between Amsterdam and Miami at the end of March 2011. A couple of Dutch DJ’s tweeted KLM to see if the airline could move the flight forward a week, so it would coincide with the Winter Music Conference.
Nate Elliott wrote on the Forrester blog
“The DJs claimed that they could fill a flight from Amsterdam to Miami solely with revelers and ravers. KLM, seeing a great opportunity to show off their social savvy, offered the DJs a challenge — if they could get 150 people to register in seven days, then KLM would move the inaugural flight forward — and, as a bonus, let the DJs spin some records in the cabin.”
Check out the video below.