Chill the champagne.
We’re about to announce the winners of the first-ever PR Daily Awards.
First, this must be mentioned: The work coming out of PR departments and agencies of all stripes—from multinational corporations to local communications shops—is truly impressive. So choosing winners from the hundreds of entries we received was difficult to say the least—at one point, the judges nearly came to fisticuffs.
Thankfully, calmer heads prevailed.
Your willingness to share all of that amazing work helped make the 2012 PR Daily Awards a runaway success and set the table for an even more competitive 2013.
Before we get back to work, let’s celebrate and honor this year’s winners, who were honored during a luncheon on Tuesday afternoon at Washington, D.C.’s Newseum.
Thanks to everyone who took part in the awards—and thanks for being part of the
PR Daily community. In the coming weeks, look for a special edition of
PR Daily explaining why the top winners earned their places at the top.
Now about those winners …
Lifetime Achievement Award
Winner
Huma Gruaz, Alpaytac Public Relations/Marketing Communications
Honorable Mentions
Hilary Topper, HJMT Communications LLC
Michael W. Kempner, MWW Group
Best Annual Report (Online)
Winner
LifeBridge Health
Honorable Mentions
Duane Morris
Waggener Edstrom Worldwide Inc. Portland
Best Annual Report (Print)
Winner
OCC
Honorable Mentions
Akron Children's Hospital
Legacy
NYU Langone Medical Center
Best Blog
Winner
Southwest Airlines
Honorable Mentions
U.S. Department of Labor
Scholastic Inc.
Walt Disney Parks & Resorts
Best Branding Campaign
Winner
Horn Group
Honorable Mentions
Proof Integrated Communications and PPG
Dodge Communications Inc. and California Healthcare Medical Billing
HB Agency and OTE Corporation
Travel Alberta
Best Cause-Related Marketing
Winner
Strategic Objectives and The Body Shop Canada
Honorable Mentions
Children's Healthcare of Atlanta
Spectrum
Marketing Elements Pty Ltd and White Ribbon
MWW Group and Museum of Mathematics
Best Client of the Year
Winner
San Juan Marriott Resort & Stellaris Casino and Diamond Public Relations
Honorable Mentions
Cognito and Verivo Software
K/F Communications and Chomp Inc.
SHIFT Communications LLC and Openet
Best Community Relations Campaign
Winner
Allidura Consumer and The Coca-Cola Company
Honorable Mentions
Chase Card Services and The Glover Park Group
HanesBrands, Inc. and O’Malley Hansen Communications
Silver Spring Networks, Finn Partners and Blue Practice
Porter Novelli and the TORCH Program
Best Content Marketing/Brand Journalism
Winner
Shepherd Center
Honorable Mentions
CQG
GE Capital
Waggener Edstrom Worldwide Inc. Bellevue and Microsoft
Best Corporate PR Team
Winner
Virgin Atlantic Airlines
Honorable Mentions
Aflac
Boehringer Ingelheim
Syngenta
Best Corporate Social Responsibility
Winner
Cantor Fitzgerald and BGC Partners
Honorable Mentions
ABI Marketing Public Relations and Crown Holdings Inc.
Coca-Cola Turkey
Crosby~Volmer International Communications and Hilton Worldwide
Diageo
Shepherd Center
Best Crisis Management
Winner
AMF Media Group
Honorable Mentions
Burson-Marsteller and NEI
Consolidated Edison Co. of New York Inc.
Ogilvy Public Relations Worldwide and Mexico Tourism Board
Jones Lang Lasalle
Best Electronic Newsletter
Winner
U.S. Department of Labor
Honorable Mentions
Akron Children's Hospital
Essentia Health
The Port Authority of New York and New Jersey
Best Email Pitch
Winner
VSCpr and MoviePal
Honorable Mentions
Cisco Systems Inc. and Text 100 San Francisco
Lola Red PR and European Wax Center
MWW Group and Nikon
Vantage Communications and Flingo
Best Event Marketing
Winner
American Airlines and Weber Shandwick
Honorable Mentions
Cooper Hong Inc. and Fox Valley Habitat for Humanity ReStore
Fineman Public Relations and Foster Farms
Henson Consulting Inc. and The Pampered Chef
Ketchum Inc. and DoubleTree by Hilton
Best Executed Social Content
Winner
Affect
Honorable Mentions
Diageo PLC
MWW Group and Nikon
San Juan Marriott Resort & Stellaris Casino and Diamond Public Relations
Virgin Atlantic Airways
Best External Publication (print or online)
Winner
Cherokee Nation Businesses
Honorable Mentions
Akron Children's Hospital and Fine Point Public Relations and Advertising
Life Care Centers of America
LifeBridge Health
UCB Inc.
Best Facebook Page
Winner
Springfield Clinic
Honorable Mentions
EmpowHER Media
Michigan Economic Development Corporation
RF|Binder Partners Inc. and Malaysia Kitchen
Best Fitness/Health Campaign
Winner
Kaiser Permanente
Honorable Mentions
Mayo Clinic
National Restaurant Association
Shepherd Center
Best Green Initiative
Winner
ABI Marketing Public Relations and Crown Holdings, Inc.
Honorable Mentions
Allidura Consumer and The Coca-Cola Company
American Airlines and Weber Shandwick
HanesBrands Inc. and O'Malley Hansen Communications
Virgin Atlantic Airways
Best Infographic
Winner
Porter Novelli
Honorable Mentions
Kronos, Inc
MilkPEP and Weber Shandwick
Walker Sands Communication and Alterian
Best Listening and Media Monitoring Program
Winner
Burson-Marsteller and NEI
Honorable Mentions
Southwest Airlines
Best Mobile Strategy and/or Campaign
Winner
Akron Children’s Hospital
Honorable Mentions
Mullen and CENTURY 21
Porter Novelli and SOYJOY
Best Online Newsroom
Winner
Michigan Economic Development Corporation
Honorable Mentions
Southwest Airlines
Best Op-Ed
Winner
Elizabeth Glaser Pediatric AIDS Foundation
Honorable Mentions
Directions Marketing and SCA Tissue
HJMT Public Relations and Advanced Urology Centers of New York
U.S. Department of Labor
Best Podcast
Winner
Dixon Schwabl, Greater Rochester Enterprise
Honorable Mentions
Southwest Airlines
Best PR Presentation to a Financial Analyst
Winner
Lockheed Martin Ms2
Best PR Research
Winner
Determinus and the Strategies to Overcome and Prevent Obesity Alliance
Honorable Mentions
Centers for Medicare & Medicaid/PRIME Research/Porter Novelli
PR Rookie of the Year
Winner
Angela M. Byrne, Cognito
Honorable Mentions
Sophie Fischman, Cognito
Jesse Lawder, Department of Labor
Shelly May, Profiles Inc.
Best PR Video
Winner
Proof Integrated Communications and NRG
Honorable Mentions
Anaheim Orange County Visitor & Convention Bureau and Purry Communications
Proof Integrated Communications and Personal Care Products Council
Michigan Economic Development Corporation
Best PR White Paper
Winners
Barnes & Noble College Marketing
Porter Novelli
Honorable Mentions
Crosby~Volmer International Communications and CoreLogic
PR Newswire Association LLC
Quintiles
Best Product Launch
Winner
Konnect Public Relations and Rhythm Superfoods
Honorable Mentions
Indigo Books & Music Inc.
Strategic Objectives Inc. and Unilever Canada
Unilever N. America,Degree Women®, and Weber Shandwick
Walker Sands Communication and SceneTap
Western Union Financial Services Inc.
Best Public Service Announcement
Winner
American Academy of Ophthalmology
Honorable Mentions
Legacy
Best Publicity Campaign
Winner
RF|Binder, Inc. and BAND-AID
Honorable Mentions
Proof Integrated Communications and NRG
Jackson Spalding and The Coca-Cola Company
Ketchum Inc. and DoubleTree by Hilton
Sara Lee Corporation and O'Malley Hansen Communications
Waggener Edstrom Worldwide Inc. Bellevue and Microsoft Mobile
Monotype Imaging Inc.
Best Social Media Campaign
Winner
MSLGROUP and the Singapore Tourism Board
Honorable Mentions
Burson-Marsteller and NEI
GE Healthcare
GYMR Public Relations
MLB Fan Cave
Mullen and Hanes Hosiery
Best Speech
Winner
Olmstead Williams Communications
Honorable Mentions
U.S. Department of Labor
LIMRA
NETGEAR and Weber Shandwick
Best Traditional News Release
Winner
Weber Shandwick and MilkPEP
Honorable Mentions
Domino's Pizza Inc.
Henson Consulting Inc. and Lettuce Entertain You Enterprises
PR Newswire Association LLC and SparkPR
Best ‘Traditional Still Works’ PR Campaign
Winner
Weber Shandwick and American Airlines
Honorable Mentions
AMF Media Group
Mullen and Grain Foods Foundation
Nyhus Communications and Washington United for Marriage Coalition
SHIFT Communications and Zeo
Best Tweet of the Year
Winner
Weber Shandwick and MilkPEP
Honorable Mentions
Lola Red PR and MyForce
Vantage Communications and YKK AP
Best Use of QR Codes in a PR/Marketing Campaign
Winner
City of Sandy Springs
Honorable Mentions
The Halo Group
Best Use of SEO
Winner
Cooper Hong Inc.
Honorable Mentions
Howell Marketing Strategies
Best Use of Social Media in a Crisis
Winner
Consolidated Edison of New York
Honorable Mentions
Burson-Marsteller and NEI
General Motors and Fleishman-Hillard
Best Use of Twitter
Winner
Burson-Marsteller and NEI
Honorable Mentions
RF|Binder Partners Inc. and Akerman Senterfitt
Virgin Atlantic Airways
Best Viral/Word of Mouth
Winner
RF|Binder Inc. and Talenti Gelato
Honorable Mentions
C-SECTION and Sprite
Doremus
Travel Alberta
Best Website Launch
Winner
Western Union Financial
Honorable Mentions
Akron Children's Hospital
Burson-Marsteller, Proof Integrated Communications and Ford Motor Company
Home Front Communications and Association of American Railroads
Mullen and Tommee Tippee
Grand Prize PR Campaign of the Year
Winner
Ketchum Inc. and DoubleTree by Hilton
Honorable Mentions
American Airlines and Weber Shandwick
Horn Group
Allidura Consumer and The Coca-Cola Company
MLB Fan Cave
Nyhus Communications and Washington United for Marriage Coalition
Ogilvy Public Relations Worldwide and Mexico Tourism Board
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