A recent story posited that PR agency folks, famous for creating highfalutin’ titles, also known as “uptitling,” are running out of original (read: crazy) titles.
Where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice”? And is it vastly different from being “Executive Vice President/Global Strategy and Insight?”
Phew, I am tired just saying the titles, let alone knowing what they actually mean.
These flagrant examples of “title-fluffing” sent me on a search for interesting job titles in other industries, and I found some that I believe better capture what many agency people really do.
Head Worm Wrangler.
Kind of requires no explanation! In actuality, a worm wrangler is part of a “vermicomposting” operation—an ecologically sound waste-disposal service using worms, of course, to do the work.
Director of Chaos.
Ever been part of a new business team on deadline? Every agency could use an expert in this field. A beer brewer claims to employ one.
Nice way to describe a “crisis counselor” in PR parlance, but it actually refers to civil and environmental engineering.
Overseer of Order.
An individual with this title would come in handy at major events or during a client or employee meltdown of some kind. Right now it belongs to a professional organizer, of course.
Director of First Impressions.
Aren’t we all? I love that this is a title bestowed upon an office receptionist!
This one from Sleepy’s, the mattress retailer, is one of my favorites—especially because we created the title and helped fill the job. Alas, in the frantic agency world, I doubt we’ll ever see anyone with that title!
Any favorite titles you would like to share?
Marijane Funess is media relations director at Crenshaw Communications. A version of this story first appeared on the blog PR Fish Bowl.