Chins were wagging in the social media world Tuesday after Twitter unveiled new profile pages that include a header image that runs across the top, similar to that of Facebook’s cover photo.

Your avatar will now appear in the center of your header image.

Even more changes are coming to the Twitter iPad app; you can now expand posts to see photos better. “Tweets come alive with in-line expansion and support for photos, videos, and Web site summaries,” according to Twitter’s blog.

For brands, this means you’ll need to develop a new header image and (once again) rethink what you’re putting into your content stream. We’ll understand more once we have metrics, but it’s likely that a greater emphasis should be put on images and video.

But brands shouldn’t rush to the conclusion that Twitter will be wildly different. Think of how you use it. When’s the last time you clicked on someone’s specific profile page? It’s increasingly rare. Most people just use the feed. Still, having a uniform aesthetic across platforms is advisable—if only for branding purposes.

You can find out more about how to change your Twitter header image here.