The value of public relations needs to be promoted up the corporate ladder, according to industry leaders.

This comes from the 2011-12 Global PR Advocacy Survey by the Global Alliance. According to PR Week:

The findings revealed that 73% of respondents thought business leaders were the most important group to be targeted in promoting the value of PR. This beat the media with 27% and the Government at 25%. The general public came in at 16%.

Visit PR Week for the full results of the study, which also addresses social media and globalization.