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You needn’t master ‘up dog’ or ‘humble warrior’ to represent your brand well. Clear your mind, grow from within, and be kind. Namaste .
5/16/2013 1:53:26 PM
Some fold auto-retweets one upon another, like a hall of mirrors—and that’s just one trick. Is there any substance to them? The author casts a skeptical eye toward these online charlatans.
5/15/2013 1:52:56 PM
If your job or business relies on social media, take a look at these lesser-known gems that can save you time and headaches.
5/10/2013 1:45:01 PM
After reviewing Joe Navarro’s ‘What Every BODY Is Saying,’ a professional media trainer offers a handful of highlights for communicators.
5/8/2013 1:45:34 PM
Chief among them, of course, is that the challenges keep increasing and growing ever more complex. Here is a snapshot of what one can expect in the current terrain.
5/6/2013 1:49:12 PM
From prospect lists to an array of pitches, the disciplines have significant overlap.
5/3/2013 1:54:27 PM
The author committed a small gaffe on social media that came back to haunt her. You can (and should) learn from her mistakes.
5/3/2013 1:45:20 PM
It isn’t enough to pack your prose with just any old descriptors. The selection should be both precise and meaningful. Here’s a selection of adjectives that accomplish just that.
5/1/2013 1:52:01 PM
Despite overwhelming support from social media users, A.J. Clemente was fired after his on-air gaffe. Worst first day ever?
4/23/2013 1:54:46 PM
An in-depth study identified a dozen breeds of social media users, from the self-promoting ‘peacocks’ to the awkward ‘virgins.’
4/18/2013 1:54:18 PM
Start by acting like a human, not a marketing robot.
4/17/2013 1:54:29 PM
This year, contestants in the Scripps National Spelling Bee need to define the obscure words they spell. Could you do it? Take our quiz.
4/16/2013 1:54:07 PM
The Royal Bank of Canada is taking serious flak for its outsourcing.
4/11/2013 1:54:56 PM
The broader discussion about women in the workplace that Facebook COO Sheryl Sandberg started has implications for the PR world.
4/11/2013 1:49:59 PM
A picture of a giant mug of root beer went viral on Facebook last month. Here’s why—as well as dos and don’ts for recreating the magic.
4/9/2013 1:53:38 PM