Results for Articles:
Apple holds its claim to the top spot in the latest rankings from BrandZ, although not all of last year’s contenders fared as well.
5/22/2013 9:00:22 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/22/2013 4:00:17 PM
Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.
5/22/2013 1:58:00 PM
The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
5/22/2013 1:53:59 PM
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/22/2013 1:51:10 PM
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
5/22/2013 1:48:43 PM
Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
5/21/2013 1:52:40 PM
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
5/21/2013 1:51:39 PM
Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…
5/17/2013 1:54:04 PM
Read this, because the free secret you’ll find here instantly delivers value.
5/17/2013 1:48:17 PM
You needn’t master ‘up dog’ or ‘humble warrior’ to represent your brand well. Clear your mind, grow from within, and be kind. Namaste .
5/16/2013 1:53:26 PM
Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.
5/10/2013 1:58:19 PM
Passive support on social networks—a.k.a. 'slacktivism'—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need.
5/10/2013 1:56:57 PM
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
5/9/2013 1:49:47 PM
In the agency jungle, it’s survival of the fittest. Let’s just hope that fancy portfolio school readied junior to take the client’s punch.
5/8/2013 1:51:06 PM