The catchy campaign for Australia Metro also picked up the honor in the annual advertising festival's direct marketing category.

Here's how you can work some moves like Jagger into your speech the next time you take the stage.

Smaller audiences mean stronger influence and deeper audience loyalty, as well as more time for the bloggers to engage those audience members.

A little preparation can stop a whole lot of perspiration.

The immediate PR bump you get from shelling out for impressions isn’t worth the expense, nor the unintended consequences.

If offices go the way of the dodo, how will PR pros meet with clients and offer them service? The key word is flexibility.

The relationship isn’t working for you, because the client is not cooperating. Here’s how to have an exchange that severs ties graciously—and might even get your counterpart back in line.

After 30 years in the working world, a onetime 'big-haired career rookie' offers tips and tactics for surviving and succeeding in the workplace.

Given people’s tendency to forget things quickly, especially amid today’s constant barrage of information, it’s crucial that you keep your message clear and concise. Here’s how.

The classic game of hard choices gets a workplace overhaul. Who wants to join in the fun?

Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?

Several people working in the public relations field weigh in.

Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.

Talk, but not too much. Ask questions, but don’t be rude. And make sure you’re getting a paycheck.

Speed and mobility are transforming the industry landscape. Here’s how, along with guidelines for keeping pace.