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Cassie Boorn
4 trends affecting PR departments
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.
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Kevin Allen
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‘Dumb Ways to Die’ wins Grand Prix in PR at Cannes
The catchy campaign for Australia Metro also picked up the honor in the annual advertising festival's direct marketing category.
Nick Morgan and David Meerman Scott
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6 public speaking lessons from Mick Jagger
Here's how you can work some moves like Jagger into your speech the next time you take the stage.
Kristen Matthews
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Why you should pitch mid-level bloggers
Smaller audiences mean stronger influence and deeper audience loyalty, as well as more time for the bloggers to engage those audience members.
Kaitlyn Kotlowski
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How to deal with PR’s sweatiest moments
A little preparation can stop a whole lot of perspiration.
Julie Crabill
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6 reasons never to pay ‘by the hit’
The immediate PR bump you get from shelling out for impressions isn’t worth the expense, nor the unintended consequences.
Gini Dietrich
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Sustaining client service from virtual offices
If offices go the way of the dodo, how will PR pros meet with clients and offer them service? The key word is flexibility.
Greg Savage
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How to ‘fire’ an unwanted client
The relationship isn’t working for you, because the client is not cooperating. Here’s how to have an exchange that severs ties graciously—and might even get your counterpart back in line.
Reba Hull Campbell
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20 pieces of advice every young professional should follow
After 30 years in the working world, a onetime 'big-haired career rookie' offers tips and tactics for surviving and succeeding in the workplace.
Brad Phillips
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3 mistakes that kill a media interview
Given people’s tendency to forget things quickly, especially amid today’s constant barrage of information, it’s crucial that you keep your message clear and concise. Here’s how.
Laura Hale Brockway
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Hey, communicators, let’s play, ‘Would you rather…’
The classic game of hard choices gets a workplace overhaul. Who wants to join in the fun?
Rachel Farrell
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Is the traditional PR pitch dead?
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?
Grace Lavigne
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9 non-PR skills every PR professional needs
Several people working in the public relations field weigh in.
PR Daily Staff
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The 3 biggest PR measurement mistakes
Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.
Claire Celsi
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10 tips for a great summer PR internship
Talk, but not too much. Ask questions, but don’t be rude. And make sure you’re getting a paycheck.
Adam Cranfield
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Why the brand newsroom will change PR for good
Speed and mobility are transforming the industry landscape. Here’s how, along with guidelines for keeping pace.
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