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How innovative brands use Spotify to their advantage'
Constance Aguilar
How innovative brands use Spotify to their advantage Restaurants, stores, presidential campaigns, and magazines are making playlists on music-streaming platforms such as Spotify and Grooveshark as a way to foster engagement. You can, too.

 
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Constance Aguilar
How innovative brands use Spotify to their advantage
Restaurants, stores, presidential campaigns, and magazines are making playlists on music-streaming platforms such as Spotify and Grooveshark as a way to foster engagement. You can, too.
 
Beth Monaghan
4 essential steps after you launch a product
The author looks at Pinterest as a case study for how to make a splash—years after a product or service first hits the market.
 
Dorothy Crenshaw
7 ways to breathe fire back into your client relationships
You might not have vowed ’til death do you part, but that’s no excuse for not working to keep the bonds between your agency and its clients burning strong.
 
Roula Amire
Would you hire this guy to be your social media analyst?
Job applicant dedicates a blog post to his future (he hopes) employer, Radian6. He's a perfect fit, he proclaims. Should the company hire him?
 
Kevin Allen
BMW apologizes for sponsoring a deadly weather system
Germany’s meteorology institute lets brands ‘adopt a vortex.’ BMW did this—and its storm has been blamed for more than 100 deaths in Europe.
 
Michael Sebastian
4 ways B2B marketers are using Facebook (infographic)
Facebook vs. LinkedIn in the business-to-business marketing space.
 
Shel Holtz
How three companies are using online gaming for PR
Gamification doesn’t have to be all about marketing. NASA, Marriott, and one pharmaceutical company are tapping games for PR purposes.
 
Adam Vincenzini
How brands can increase online mentions
PR pros, marketers, and bloggers answered this question: ‘What is the one thing brands should/could do to make it easier for bloggers to talk about them online?’
 
Kevin Allen
The $18 million website
That's how much it cost to build this website. What do you think?
 
Kevin Allen
How to plan and create great content for your brand
It’s one thing to say, ‘Content is king.’ It’s a whole other thing to—you know—produce compelling copy. The author shares four insights into his team's process.
 
Matt Wilson
Hershey's three pillars of Facebook engagement
Awareness, content, and agility are crucial to getting Facebook users to check out your brand or, in Hershey's case, brands.
 
Jayme Soulati
'It's impossible for marketing to write for PR'
But PR pros can write marketing copy, according to the author. Bold statement. Do you agree?
 
Alan Pearcy
What your business card's typeface says about you
They’re fine for tossing in a restaurant fishbowl, but if you’re looking to get more out of your card than a mere free lunch, you had better follow the guidelines in this infographic.
 
Shennandoah Diaz
12 nettlesome gimmicks in marketing and PR campaigns
Too often, marketing and PR professionals get a bad rap because of the vexing habits of a few. Avoid these habits, and you’ll help your company’s bottom line.
 
Kevin Allen
Media buzzes over rumored Apple event this month
Wouldn’t it be nice if reporters lined up when your company maybe had something to announce?
 
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