Tailor your content directly to your customers with the help of this June 24-26 conference.

The creative process varies by individual, but virtually everyone needs an occasional jump-start to get the innovative synapses firing. Try (or adapt) these mental sparkplugs.

Apple holds its claim to the top spot in the latest rankings from BrandZ, although not all of last year’s contenders fared as well.

As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.

No money for travel or training? We've got the solution for you and your entire comms team.

The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?

Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.

In this week’s roundup, lace up for a role as Converse’s new brand marketing director or score a deal on a great opportunity with Groupon. That, and more.

The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.

The days of digital may have its perks, but it also may have a harmful impact on retailers’ quality of consumer relations.

Mark these distinctions to keep them straight, and remember the handy acronym POETS.

Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.

The ‘ironic, downscale chic’ choice of hipsters, PBR has led the way as domestic brews see hikes in popularity—and consumer cost—at taverns and restaurants.

Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.

This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.