Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.

Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.

Following the recent disaster, retailers and marketers alike are scrambling to defend both their labels and their brands. Will consumers take their money elsewhere?

When the spit hits the fan, speed and contrition are crucial, but don't forget about location, location, location.

Cable provider Foxtel has issued a prompt apology conceding that its outdoor ad for Australian TV network Studio was ‘clearly in appalling taste.’

Twitter issued a memo to media outlets this week warning them that takeovers similar to the one that affected the Associated Press may happen to others.

New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.

Despite overwhelming support from social media users, A.J. Clemente was fired after his on-air gaffe. Worst first day ever?

Start by acting like a human, not a marketing robot.

One PR firm owner in Boston worried for the safety of her employees; others nationwide advised clients to halt their social media efforts. 

The Royal Bank of Canada is taking serious flak for its outsourcing.

The tech giant’s mea culpa to China hit the mark, but it may have set a dangerous precedent for other companies operating abroad.

Public relations professionals offer their advice on when to respond to a reporter or social media troll, and when to stay quiet.

So customers won’t shop in its store and then buy online, one specialty store is taking extreme measures. The author says it’s a mistake.

The ads from JWT India were for Ford India. They were mockups and were not approved by the automaker.